1970-1979

The 1970s were a time of significant societal change in America. The upheaval that began in the 1960s continued through the 1970s. Baby Boomers, reacted to the status quo and conformity of their parent’s generation in which the decisions of corporate and governmental leaders were accepted without question. They embraced rock music, sexual freedom, experimented with drugs, and led alternative lifestyles in unprecedented numbers. Their choices in clothing and grooming, both on the street and at the beach defied traditional norms.

Developed by Guest Curator, James Hanley

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